Performance Marketer

remote
Victoria, British Columbia, Canada .
full-time . June 24, 2025

Description

We’re a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands. We work with disruptive brands, big budgets, and make crazy ideas come to life!

Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need a Performance Marketer to own paid acquisition campaigns and work alongside an amazing team.

ABOUT THE POSITION

This isn't just another media buying role. You’ll own paid acquisition across Meta, Google, TikTok, LinkedIn, and emerging channels. Focused primarily on generating high-quality B2B leads, you'll drive creative strategy and media buying across both Pilothouse and DTC Media accounts (Pilothouse’s Newsletter and Podcast).

You’ll have full autonomy in managing campaigns, supported by in-house designers and fast-moving teams. You will strategize, launch, manage, and scale campaigns, test bold ideas, and expand on what works.

You will also lead the creative direction for paid assets, collaborating closely with designers and writers, and dive deep into data analytics to continuously optimize performance. This is your opportunity to take full ownership of campaigns from concept to conversion, with the backing of a team that values performance.

THE DAY-TO-DAY

You’ll own every aspect of paid acquisition, from audience research and targeting to ad copy, landing page strategy, and conversion tracking.
Lead the creative direction for all paid assets, collaborating with designers and writers to bring performance-driven creative to life.
Analyze campaign data and present clear, actionable insights to the team with a focus on lead quality and revenue opportunities.
Stay on top of industry trends and new ad products, and lead platform diversification by testing new opportunities like Reddit, Snapchat, Pinterest, etc.

WHAT WE’RE LOOKING FOR

Must-Haves:

3+ years of experience running paid ads for lead generation.
Proven success in both media buying and creative strategy.
Strong understanding of performance metrics, attribution, funnels, and CRO.
Familiarity with platform analytics (Meta Ads Manager, TikTok Ads, GA4).
Excellent project management, communication, and organizational skills.

Essential Qualities:

Bias toward experimentation and fast iteration.
Ability to collaborate with cross-functional teams, particularly designers and writers.
Self-motivated and results-driven with a strong focus on KPIs.
Passionate about performance marketing and creative problem-solving.

APPLICATION INSTRUCTIONS - friendly hint - don't miss this part ;)

Along with your resume, please submit a cover letter and a brief explanation of why you are interested in this position.

Feel free to include an example of some of the awesome things you've done that make you stand out.

We appreciate your time and thank all applicants for their interest, but we will only be responding to shortlisted applicants.

BENEFITS

Perks for our online team members:

Benefits package through Sun Life after completion of the 3-month probationary period
Fun virtual events to focus on fun and growth
Casual dress
Work from home
Flexible work schedule

Perks for if you’re ever in town:

Commuter friendly with bike storage inside our office
Dog friendly
Beer on tap – cold, local beer waiting for you

COMPENSATION:

$65,000 base + performance based commissions

Compensation

$65,000.00 per year

Know someone who would be a perfect fit? Let them know!