Open Positions
Senior Copywriter
Description
Location: Remote anywhere in Canada
Job Type: Full-time
DTC Media is a cutting-edge media company, focusing on business insights for the DTC industry. We are dedicated to empowering entrepreneurs and business owners with the tools they need to succeed. As we expand our offerings, we're looking for a skilled Senior Copywriter / Offer Builder to join our team. This role will focus on crafting compelling copy and building effective marketing funnels that convert subscribers into customers.
ABOUT THE POSITION:
As our Senior Copywriter / Offer Builder, you will be instrumental in developing and refining our educational product offerings.
You will create and test multiple offers, landing pages, email sequences, video scripts, and ad campaigns designed to engage and convert our audience. This role requires a deep understanding of digital marketing dynamics and the ability to write persuasive copy that resonates with our target demographic.
The ideal candidate would feel comfortable taking our voice, and turning it into high-converting copy. They would also be excited by the opportunity to help us develop and test new products.
RESPONSIBILITIES:
- Develop and iterate on compelling copy for various digital marketing materials, including emails, landing pages, video scripts, and ad campaigns.
- Build and optimize marketing funnels to enhance subscriber conversion and retention.
- Conduct A/B testing on different copy and funnel strategies to determine the most effective approaches.
- Work closely with the marketing team to segment the audience and tailor messages to various subscriber groups.
- Analyze performance data to make informed decisions on copy and funnel adjustments.
- Stay up-to-date with the latest trends in digital marketing and e-commerce to ensure our strategies remain competitive.
REQUIREMENTS:
- Proven experience as a copywriter or related role with a strong portfolio of work in digital marketing and e-commerce.
- Excellent writing, editing, and proofreading skills with a sharp eye for detail.
- Strong experience in creating and managing marketing funnels.
- Ability to work with CRM and marketing automation tools.
- Skilled at data analysis and using data to improve conversion rates.
- Creative thinker with the ability to see a project from concept through to execution.
- Excellent organizational skills and the ability to manage multiple projects simultaneously.
- Ability to work in a fast-paced environment and meet tight deadlines.
- A team player with strong communication skills.
BENEFITS:
- Competitive salary and benefits package.
- Opportunity to work in a dynamic, innovative environment.
- Professional growth opportunities in a rapidly expanding company.
Perks for our online team members:
- Fun virtual events - we host company events to focus on fun and growth
- Flexible work hours
- Work from home or wherever in the world you are
Perks for if you’re ever in town:
- Commuter-friendly - we have bike storage inside our office
- Dog friendly
- Beer on tap - cold, local beer waiting for you
- Casual dress
Compensation
$40,000.00 - $60,000.00 per year