Meta Content Manager

remote
Victoria, British Columbia, Canada .
full-time . July 11, 2025

Description

We're a fast-growing performance marketing agency that manages tens of millions per month in direct-response ad spending for awesome direct-to-consumer brands.

We work with disruptive brands, and big budgets, and make crazy ideas come to life!

Our model is built upon the core values of Alignment and Transparency, which means that, unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results.

Alongside our team of 180+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, CGC & Influencer Managers, we need a Meta Content Manager to develop, optimize, and iterate on high-performing ad creative and work alongside an amazing team.

REQUIREMENTS:

Background in performance marketing, branding, content creation, or digital advertising
Experience developing and optimizing creative for Meta platforms (Facebook/Instagram); experience with other channels is a bonus
Strong ability to balance brand storytelling with performance-driven creative strategies
Understanding of conversion-focused design and creative best practices across platforms
Proficiency with Meta Ads Manager and tools like Canva, Photoshop, or similar
Familiarity with performance analytics tools (Meta Ads Manager, Facebook Ads Library, Motion, etc.)
Excellent communication and collaboration skills, especially cross-functionally
Ability to translate data and insights into actionable creative improvements

ESSENTIAL QUALITIES:

Creativity grounded in performance data and insights
Detail-oriented with a passion for process and testing
Thrives in a fast-paced, collaborative environment
Always curious about emerging platform trends and AI innovations
Proactive, solutions-focused, and organized
Ego-free team player who values feedback and continuous learning

THE DAY-TO-DAY:

Create and manage Meta-specific ad creative (Facebook/Instagram), ensuring alignment with brand guidelines and platform best practices
Conduct A/B tests on creative assets (images, video, UGC, landing pages, etc.)
Analyze performance data (CTR, CVR, engagement) to iterate on creative and brief new concepts
Submit creative briefs to internal teams and manage content queues to ensure timely delivery
Collaborate with design, media buying, and strategy teams to align on campaign goals
Keep tabs on Meta trends, creative updates, and platform changes
Contribute to Pilothouse’s internal creative processes, tool adoption, and AI-forward experimentation

ABOUT THE POSITION

This role sits within our Meta Division and works cross-functionally with internal design teams, media buyers, and strategists to push creative performance forward. You’ll be a key contributor to client growth through innovative and visually impactful content, while also helping us test and adopt new tools (including AI) to scale creative production and performance.

Whether you're newer to the ad space or a seasoned pro, we’re looking for someone who leaves their ego at the door, hustles hard, and values doing things better.

Experience working on other paid platforms (Google, YouTube, TikTok)? Tell us about it—we love creative minds that span channels.

ABOUT PILOTHOUSE

We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward.

Team culture is everything at Pilothouse. We have regular check-ins to discuss industry trends and new opportunities. You'll work with a team that has decades of marketing experience who want to learn from you just as much as you will from them.

APPLICATION INSTRUCTIONS

Friendly hint – don’t miss this part!

Along with your resume, please submit a cover letter and a short note on why you’re excited about this role.

If you’ve got examples of creative work you’re proud of or testing insights that moved the needle—show us!

We thank all applicants for their interest, but we will only be responding to shortlisted candidates.

COMPENSATION

$45,000 - $60,000 CAD base + performance incentives

BENEFITS

Perks for our online team members:

Benefits package through Sun Life after 3-month probation
Fun virtual events focused on connection and growth
Casual dress
Work from home
Flexible work schedule

Perks for if you’re ever in town:

Commuter-friendly office with bike storage
Dog friendly
Beer on tap—cold, local, and waiting for you

Compensation

$45,000.00 - $60,000.00 per year

Know someone who would be a perfect fit? Let them know!